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THE CRUISE 2018 CAMPAIGN

  • THE CRUISE 2018 CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE CRUISE 2018 CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE CRUISE 2018 CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE CRUISE 2018 CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE CRUISE 2018 CAMPAIGN - Louis Vuitton Fashion NEWS
Louis Vuitton presents actress Alicia Vikander as the embodiment of the Cruise 2018 Collection.

Within a spectacular setting where sky and sea are at their purest, the Cruise 2018 campaign crystalizes the balance between strength and serenity at the heart of the collection.

Lensed by photographer Patrick Demarchelier, the images feature Alicia Vikander accompanied by variations of the Twist and Capucine handbags. Transported from the show in Kyoto to the remote island of Ibiza, they stand out as striking signals of craftsmanship and design. Meanwhile, Alicia lingers through the landscape, her looks channeling the maverick spirit of Kansai Yamamoto whose vision inspired Nicolas Ghesquière this season. 

References to Japanese ceremonial dress, samurai, traditional landscape artworks, and Kabuki theatre all emerge through pieces conceived as streamlined statements. In these moments of freedom, the collection becomes yet another expression of Louis Vuitton’s embrace of travel. When the Twist bag adorned with Kabuki stickers appears by Alicia’s side, it’s as though she is holding onto a future memento.

Discover the Cruise 2018 Campaign here

Photography: Patrick Demarchelier.

Tags: Cruise, Patrick Demarchelier, Campaign