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MEN'S SPRING 2015 CAMPAIGN

Rajasthan, the land of kings in the northwestern corner of India, inspires Louis Vuitton in an exploration of the origins of menswear, offering a timeless look of true sophistication.

“While last season’s collection was about looking down at the earth from above, this time we’re looking up at the stars,” says Kim Jones, Men’s Style Director.

While travelling in Rajasthan, Jones discovered Sawai Jai Singh, the king who built Jaipur, India’s pink city, and constructed its fantastic Jantar Mantar astronomical observatory gardens in the early 18th century, that inspired the set design behind the fashion show.

From Jaipur and the palaces of the lake cities of Udaipur to Ranthambore, the former hunting grounds of the maharajas of Jaipur, and the Taj Mahal at Agra, a vision of contemporary and eternal India, which predates European traditions and spans over five to six hundred years, has been remixed by Louis Vuitton into a glamorous blend of sophisticated embellished fabrics, smart military tailoring, and inventive sport style.

View the full campaign here.

Tags: Kim Jones, Menswear, India, Campaign