As an introduction to the Fondation and Spring 2015 Show, portrait figures appeared among guests in form of projected holograms speaking in unison the following lines:
"A beginning is a very delicate time…Day zero in the heart of the project, code-named GEHRY014…The audience is asked to sit in a place that doesn’t exist for now. A ship surrounded by a gigantic woodland, a ship made up of 3,600 glass panels and 15,000 tons of steel, a ship that serves as an incubator and ignites our fellow creative minds…An undisclosed location at this time. Oh, yes, I forgot to tell you, today, October 1, the LV house wants to explore the ability to travel to any part of the universe without moving. The journey starts here in this place soon named the Fondation Louis Vuitton."