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THE FALL-WINTER 2017 MEN'S CAMPAIGN - VIDEO

"Friends and heroes"

The Fall-Winter 2017collection is inspired by New York during the past - seventies, eighties, early nineties, and present day. A collective of quintessential Manhattan artists such as, Jean-Michel Basquiat, Julian Schnabel, Keith Haring, Robert Mapplethorpe and Andy Warhol.

This is a group whose creative strengths and signatures allowed them the freedom to collaborate with one another to create new work. The two most famous collaborative artists are Basquiat and Warhol. Both their creative approaches and their own wardrobes are referencened here, combined with the logo-heavy, denim-dominated Harlem style of Daniel “Dapper Dan” Day,Hip Hop’s outfitter of choice, as well as the louche seventies decadence of the denizens of Studio 54. These are visual touchstones for a New York state of dress.

Discover the full campaign and collection here.

Tags: Ad Campaign, Ready to wear, Kim Jones