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THE LOCKIT FINE JEWELLERY COLLECTION

Captivating and mysterious, Michelle Williams brings a new facet to femininity within Louis Vuitton’s latest advertising campaign featuring the Lockit Fine Jewelry collection.

A modern symbol of attachment for lovers all over the world, the padlock is one of Louis Vuitton’s iconic signatures, from the Steamer, the Maison’s first bag to be closed with a padlock, to the new Lockit jewelry collection.

Hooked on as a clasp on the bracelets, cuffing the beloved’s wrist, the padlock represents the ultimate step of attachment. While worn as a pendant, it becomes a symbol of freedom, swaying along a chain next to a set of keys, like love that has broken free of convention.

Available in rose, yellow or white gold, a version is adorned in diamonds with an accompanying white gold key.

Discover the Lockit Fine Jewelry collection here.

Tags: Ad Campaign, Fine Jewellery, Photography, Michelle Williams