• Celebrating Monogram: The Portraits

    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    • Celebrating Monogram: The Portraits - Louis Vuitton Heritage NEWS
    At the Celebrating Monogram dinner, Iconoclasts and exclusive guests were invited to have their portrait taken by photographer Patrick Demarchelier and published live on Instagram.

    On Friday November 7th, a Celebrating Monogram dinner was held at the New York Museum of Modern Art, in honor of the Iconoclasts Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. The Iconoclasts talents and other exclusive guests were invited into a live portrait studio set up inside the walls of the museum for the occasion. The portraits were shot by iconic photographer Patrick Demarchelier throughout the evening and published directly on the Louis Vuitton Instagram account.

    See the  complete selection of portraits on instagram.com/LouisVuitton.

    Tags: Event, New York, Celebrating Monogram, Patrick Demarchelier, Portraits, Instagram

  • Live Instagram Portraits for Celebrating Monogram

    • Live Instagram Portraits for Celebrating Monogram - Louis Vuitton Heritage NEWS
    The Iconoclasts and guests of the Celebrating Monogram dinner will be invited into the portrait studio of photographer Patrick Demarchelier for a live Instagram shoot during the event.

    On November 7th a dinner will be held at the New York Museum of Modern Art, by Louis Vuitton Chairman and CEO Michael Burke and Louis Vuitton Executive Vice President Delphine Arnault in honor of Iconoclasts Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo.

    A dedicated Celebrating Monogram portrait studio has been built inside the walls of the museum to immortalize the participants of the night. The portraits will be taken throughout the event and published directly to the Louis Vuitton Instagram account instagram.com/LouisVuitton.

    Tags: Event, New York, Celebrating Monogram, Patrick Demarchelier, Portraits, Instagram

  • SIX ICONOCLASTS CELEBRATING THE MONOGRAM

    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    • SIX ICONOCLASTS CELEBRATING THE MONOGRAM - Louis Vuitton Heritage NEWS
    This year, to celebrate the iconic Monogram, six leading artists and designers have responded favorably to Louis Vuitton’s invitation.

    Christian Louboutin grew up with a love for femininity and a fascination for the iconic lines of high heels. After his teenage years spent exploring Parisian nightlife and being surrounded by showgirls, his first job was at the Folies Bergeres cabaret where he assisted the entertainers backstage and started to travel the world. Each of these experiences shaped the aesthetic of the designer to this day. It has been an iconoclastic route for an iconoclastic shoe designer, who is now perhaps the most famous in the world, alongside with his trademark: the red sole.

    Since the mid-1970s, Cindy Sherman has redefined boundaries as an imagemaker and filmmaker. Best known for her photographic portraits, where she assumes the role of different female and male individuals, she frequently presents herself as an icon, questioning the role of women in the media. In 1995, she received the prestigious MacArthur Fellowship, the so-called "Genius Award". Exhibited widely and internationally, including a retrospective in 2012 at the MoMA in New York, Cindy Sherman is arguably the greatest living female artist.

    Since his first architectural practice in Los Angeles in 1962, Frank Gehry has produced some of the world’s most important and famous buildings, icons of our period. From his own startling renovations of his residence in Santa Monica, purchased and revived in 1977, to the Guggenheim Museum Bilbao in 1997, he has redefined the architectural landscape. He carries on with numerous prestigious commissions, including his other project due next October for Louis Vuitton: The Fondation Louis Vuitton in Paris. Vanity Fair has called Frank Gehry “the most important architect of our age.”

    Fashion designer and Creative Director Karl Lagerfeld has revolutionized his field with his particular approach in redefining fashion. He demonstrated his abilities to predict and understand the importance of ready-to-wear, but also the capacity to revitalize and reinvent brands. He began his career at 17, working for Pierre Balmain and later Jean Patou and Chloé, elaborating his knowledge of history, art, architecture, music and more especially the 18th century French furniture style. He has been collaborating with Fendi since 1965, holds the position of Chief Designer and Creative Director of the house of Chanel since 1983, and is head of his own house. For these many reasons, Karl Lagerfeld is a true icon as well as an iconoclast.

    Initially studying sculpture and jewelry design, Marc Newson has worked in numerous industries, from aerospace and technology, to furniture and fashion. His route might be seen to have contributed to his iconoclastic approach and the embracing of a distinctly personal design signature. His Lockheed Lounge piece, initially made when he was only 23 years old and had just graduated, has gone on to become one of the true design icons of our era.

    After originally studying art and literature, Rei Kawakubo quickly changed track by working for a textile company, and then becoming a self-taught fashion designer. She founded the label Comme des Garçons in 1969 where she has input in the entire creative process, from graphics, advertising and store interiors, to designing and making clothes and accessories. In 1981, she staged her first and now legendary Paris show for Comme des Garçons. After an initial outcry, her iconoclastic aesthetic and her love of black changed the wider global notion of beauty in fashion forever.

    More information here.

    Tags: Monogram, Collaboration

  • CELEBRATING MONOGRAM CAMPAIGN

    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    • CELEBRATING MONOGRAM CAMPAIGN - Louis Vuitton Heritage NEWS
    Discover the latest advertising campaign introducing the “Celebrating Monogram” project.

    The Monogram was revolutionary at its creation. This particular and personal signature was instantly transformed into a universal symbol of modernity in the hands of Georges Vuitton. It marked the beginning of a branding strategy and became a symbol of a global culture.

    118 years later, Steven Meisel shoots the Celebrating Monogram Ad Campaign to capture the unparalleled collaboration with Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson, and Rei Kawakubo.

    In many ways, it means The Monogram has completed a full circle: looking at its handcrafted roots once more, its direct connection to a person, its daring and genre defying audacity, and, above all, its journey into the future for Louis Vuitton. This is a collection that is both universal and personal; it exceeds expectations while being in accordance to the cherished traditions of the Maison.

    Discover "Celebrating Monogram" here.

     

    Tags: Monogram, Collaboration, Georges Vuitton, Ad Campaign, Photography

  • CELEBRATING MONOGRAM

    In 1854, Louis Vuitton founded his House. In 1896, his son, Georges Vuitton, created The Monogram in honor of his late father. An icon was born.

    As it has travelled through time, certain features and meanings have remained the same. Challenging the boundaries between craftsmanship, art, and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and being daring throughout The Monogram’s history.

    It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; representing something we think we all know in an extraordinary, individual, and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.

    Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully create an unparalleled collection, briefly presented in this video.

    Discover ‘The Icon and The Iconoclasts: Celebrating Monogram’ here.

    Tags: Monogram, Collaboration, Georges Vuitton, Video