• THE MONOGRAM FOREVER COLLECTION

    Louis Vuitton launches a new fine jewelry line, the Monogram Forever collection, as a tribute to the iconic Monogram eternity flower.

    The classical Monogram flower is honored with a contemporary vision through a new line offering a complete set of jewels made of round diamonds mounted in white gold and enhanced with a specific Louis Vuitton facet-setting.

    In this film, different key phases of the House exceptional jewelry-making know-how are shown directly from the Atelier joaillier Place Vendôme. View the creative and technical process, from the initial rendering in gouache to the meticulous selection of gemstones and delicate craft to realise the final piece.

    These dazzling sleepers, timeless ring and pendant will give you sparkle day or night.

    Discover the line here.

    Tags: Fine Jewellery, Monogram, Diamonds

  • THE ART OF WINDOWS BY GASTON LOUIS VUITTON

    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    Discover the House’s new window displays inspired directly from Gaston-Louis Vuitton’s original sketches and adapted here for the 21st century.

    Gaston-Louis has been described as a visionary as well as an aesthete, a man of his time while turned towards the future. One of his diverse and multiple interests was the conception and creation of windows displays. In a time where store windows were reinvented every week, his passion combined with grasping the aesthetic of the twenties allowed him to imagine numerous displays from a graphic and geometric standpoint; a series of modern sceneries that still feel relevant today in 2014.

    In 1925, he wrote an essay for the publication Vendre on this matter: “The art of creating a window display fall both within a sharp sense of architecture and the skills of a stage director”.

    He finishes the piece on a more poetic note: “The picturesque streets of the older days with its curious boutiques are now gone forever. While the 19th century street was quite dull, a wind of change seems to be blowing in this new century: the shopkeeper transformed his front window into a magnificent and modern façade. Let’s turn the street into a cheerful space (…). By our daily renewed efforts let’s draw the passer-by, let’s give him a reason to dawdle, to stroll!”

    Tags: Gaston Louis Vuitton, Windows, Now and Then

  • HAPPY LUNAR NEW YEAR TO ALL CHINESE COMMUNITIES AROUND THE WORLD

    This holiday season, Louis Vuitton is happy to celebrate Chinese New Year and proves it with an exclusive animation dedicated to the seventh sign of the Chinese Zodiac, the Wood Horse.

    A symbol of freedom and energy, the horse is one of the favorite animals of the Chinese as it played a crucial role in the development of the Chinese Empire. This year, the horse represents one of Louis Vuitton’s core values as an emblem of travel. Thus, the 2014 Wood Horse year is a time of fast victories, unexpected adventure and surprising romance.

    In line with romance, love, fairy tales, heroes and heroines, great adventures are amongst the main sources of inspiration of London based artist and film director, Mustashrik Mahbub. His travel background and talented illustrations of horses naturally brought Louis Vuitton to collaborate with him on this occasion.

    Tags: Holiday Season, Event, Animation, Illustration

  • 2013: A YEAR OF DIGITAL INSPIRATION

    In 2013, Louis Vuitton pursued its exploration of the digital world, bringing together innovation, creativity, and daring to create passionate experiences for our online communities.

    From partnering with artist and fashion filmmaker Quentin Jones, to the encounter with David Bowie in Venice; from the launch of m-commerce in the United States, Europe and Japan, to Marc Jacobs’ live-streamed farewell show with a backstage pass on the social networks, 2013 was a year of many happenings covered on the digital platforms.

    Visiting the Louis Vuitton website is an invitation to immerse yourself within the numerous exhibitions, openings and events occurring throughout the year. Go backstage at the fashion shows or on the set of a photo shoot, share travel tips and adventures, explore the heritage of the House, and discover the launch of new iconic products.

    Tags: Video, Event, Digital, Louis Vuitton Pass app

  • LOUIS VUITTON PASS APPLICATION IS LAUNCHED

    The Louis Vuitton Pass App invites you to experience a virtual world where Louis Vuitton advertising campaigns are brought to life.

    The new “Louis Vuitton Pass” application is now available for tablets and smartphones in both the App store and Google Play. Scanning the campaign images that feature the App’s icon in magazines and elsewhere reveals a dedicated space showcasing exclusive content and featured products from the campaign.

    For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will exclusively reveal the full film on Thursday, November 7th. It will not only be possible to watch the film in advance of its official release, but will also go behind the scenes of the campaign, show ‘making of’ footage and discover products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email, and access a Louis Vuitton Store locator.

    Download the App now on the App Store or Google Play.

    Tags: Application, Video