• A LOUIS VUITTON CUP WEEKEND

    The America’s Cup Park opened last weekend by San Francisco Officials in a ribbon cutting ceremony led by the Mayor of San Francisco.

    Thousands of fans filled the Pavilion at the America’s Cup Park on a beautiful sunny July 4th in San Francisco.  Fans were excited to welcome the teams and see a presentation from each country, including an opera singer from Italy, a Swedish choir, the New Zealand Kapa Haka group, and a unique American performance by a Las Vegas group called ‘Recycled Percussion’.

    Celebrations continued the following days with a Competitors Parade and Louis Vuitton Cup party held at the Palace of Legion of Honor.

    At the Louis Vuitton Cup party, 24 musicians of "Magik Magik Orchestra" welcomed the guests, playing live classical music right in front of the Palace. Meanwhile, 3 beautiful acrobats flying the colors of each challenger's flag entertained the crowd, moving graciously in huge transparent bubbles.

    A fashion show by World Of Wearable Art (WOW) was the highlight of the evening with each challenging country represented by a piece of wearable art. The costumes in the show were especially created for the 30th anniversary of the Louis Vuitton Cup.

    Tags: Sailing, San Francisco, Video

  • The Louis Vuitton Cup Begins

    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    This summer, Louis Vuitton takes you to the San Francisco Bay for the 30th Louis Vuitton Cup, followed by the 34th America's Cup.

    The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

    Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

    Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

     

    Tags: Event, Sailing, Sea travel

  • A Damier Signature, Part Two

    At the Paris World Fair in 1889, the Damier canvas was born - a patented invention with, for the first time, the inscription “L. Vuitton registered trademark”.

    Almost a century after its creation in 1888, the Damier pattern was reintroduced by Maison Louis Vuitton. Among the wide range of Damier canvases that have been introduced since then, the darker palette - subtle and elegant - has been one of the most appreciated.

    More masculine and revisited in black and anthracite, the Damier has become undeniably urban. Damier Graphite is the first Louis Vuitton line solely dedicated to men. Adorned in smooth black leather and polished palladium hardware, the historic motif adopts an urban look that is stylish, streamlined, modern and cosmopolitan.

    The Damier story continues...

    More on the Damier history and collections here.

    Tags: Damier, Video, Leather Goods

  • The Game Parade

    Graphic artist Honet takes us on a psychedelic journey with the second part of our focus on Louis Vuitton and games.

    Games have always been popular at Louis Vuitton; Gaston-Louis made and collected board games, and jugglers were even exposed in store windows playing yo-yo in the 1930’s. The legendary chessboard and games of skills - cards, and dominos - were edited with the colors and style of the Maison for specific occasions. Later in 2008, Louis Vuitton chose to open a new game-playing area by creating a line of Monogram cases and chests for poker, backgammon, dice, and even mahjong.

    For this second interpretation of the Louis Vuitton game universe, French artist and illustrator Honet has created this graphic video, in one continual, spiralling thread. These graphic compositions feature the many board and table games Louis Vuitton once created, ranging from the pool table down to the classic chess board whose pattern recalls the iconic Damier print of 1888.

    Tags: Animation, Video, Games, Featured

  • A Damier Signature

    We are in 1889 and the eyes of the Paris World Fair have just witnessed the revealing of an icon. As old as the Eiffel Tower itself, we give you the Damier Canvas.

    The design of Louis Vuitton’s Damier was the result of the creative spark that shined between Louis Vuitton and his son Georges Vuitton, who invented the canvas a year earlier in 1888.

    Almost a century later, in 1998, the pattern was reintroduced as the Damier Ebène, and it has been one of the biggest successes of Louis Vuitton. A wide range of Damier canvases have been introduced since then: Damier Azur, Damier Graphite (for the 120th anniversary of the canvas), the embossed leather of Damier Infini or, more recently, the Damier Adventure and Damier Challenge.

    One can be sure that with such a strong and recognizable pattern, the Maison Louis Vuitton will create new colorful interpretations in the future. But until then, immerse yourself in the original Damier Canvas colours with this short stop-motion film introducing the latest Damier products.

    More on the Damier history and collections here.

    Tags: Georges Vuitton, Video, Damier