• A NEW OLFACTORY CHAPTER - Louis Vuitton Heritage NEWS
The essence of the sun’s first rays.

In 2016, the Maison Louis Vuitton ventured into new creative territory, perfume. Seven singular fragrance trails came into being. Seven compositions conceived like so many invitations on a journey. Seven concentrates brimming with emotion, composed in Grasse at Les Fontaines Parfumées, the creative atelier of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.

Today, this collection of exquisite perfumes welcomes a new unprecedented creation. Composed by Jacques Cavallier Belletrud, this fragrance radiates luminous optimism. The name of this new olfactory celebration, Le Jour Se Lève.

Les Parfums Louis Vuitton, available exclusively in select Louis Vuitton stores and on
Discover more about the collection here

Tags: Les Parfums Louis Vuitton