At the occasion of the Louis Vuitton men’s show related to South Africa, Louis Vuitton launched a campaign called “#MAKEAPROMISE for South Africa” to raise funds for UNICEF.
Among the guests gathered at the Palais Royal were: David Beckham, Kate Moss, Wu Xiubo, Alan Cappelli Goetz, Corey Hawkins, Ben Robson.
Throughout the year, for each sale of the Silver Lockit (bracelet or necklace) in Louis Vuitton stores or on louisvuitton.com, Louis Vuitton donates $200 to UNICEF to help children in emergencies and in vulnerable situations around the world. During the “#MAKEAPROMISE for South Africa” campaign (one month starting June 23rd), $100 will be directly donated to UNICEF to support programs in South Africa, while the other $100 will be donated to children in need everywhere in the world. A dedicated photocall was set up in Kim Jone’s showroom and backstage, allowing guests to #MAKEAPROMISE for South Africa.
For more information, please visit: www.louisvuitton.com/lvforunicef