Sir Ben Ainslie is the man carrying the hopes of the UK fans who turned out in thousands to cheer on the Land Rover BAR team. His words during the press conference were quite premonitory “Last year was massive, being able to win this event as a new team, and obviously the aim is to do that again this time”.
The Duke and Duchess of Cambridge were on hand to present the awards and it was a fitting end to an amazing weekend of action for the British fans in Portsmouth.
The win also put the British team into first place on the overall Louis Vuitton America’s Cup World Series leaderboard, overtaking Emirates Team New Zealand who dropped to third with ORACLE TEAM USA in second, Softbank Team Japan in fourth, Artemis Racing fifth and Groupama Team France in sixth.
Find further information on the races and discover the new Louis Vuitton America's Cup collection here.
Land Rover BAR gained second place in the last of Sunday’s three races, which gave them the overall regatta win at the Louis Vuitton America’s Cup World Series Portsmouth event.
Sir Ben Ainslie is the man carrying the hopes of the UK fans who turned out in thousands to cheer on the Land Rover BAR team. His words during the press conference were quite premonitory “Last year was massive, being able to win this event as a new team, and obviously the aim is to do that again this time”.America’s Cup Sailing
This new range of packaging named "Imperial Saffron" remains true to the house’s origins as a packer.
This distinctive color has been specially selected to create a new visual signature while it has woven itself into Louis Vuitton’s history since a century and a half. It can be seen on many iconic heritage pieces such as the trunk known as « Citroën » in the Louis Vuitton archives, created for an expedition in Africa launched by the French automobile firm in 1924.
From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary color already used in early personalization details from 1854 onwards, but also for the House’s ribbons since many decades. The combination of the two colors gives a very modern, yet eternal look that is reminiscent of the golden age of travel.
While the thicker paper and cotton ribbon handles allow for greater resilience during transport, the new formats are easily folded and slipped into a suitcase or travel bag. Raw cotton and flat-pack boxes are part of a greater focus on sustainability on behalf of the House.Packaging Archives Sustainability
On the fresh waters of Lake Michigan for the first time, the Louis Vuitton America's Cup event in Chicago provided spectacular racing.
After an intense weekend, the action of the Chicago races has come to an end. In front of sold out grandstands, the six America’s Cup teams fought fiercely, worthy of the yachting worlds most celebrated trophy.
The final regatta podium had SoftBank Team Japan in third and Land Rover BAR in second place, and it is Artemis Racing who leave the Louis Vuitton America’s Cup World Series Chicago as event champions.America’s Cup Sailing
A video tour of the “Volez, Voguez, Voyagez – Louis Vuitton” exhibition in a bespoke structure near Kioicho, a neighborhood in Tokyo.
Les Parfums Louis Vuitton - A journey that begins on bare skin
Since its founding, the Maison Louis Vuitton has always been inspired by far flung destinations and driven to accompany voyagers wherever they travel.
Metaphorically, travel is not a destination: it is a feeling that constantly nourishes body and soul, a new experience that can make your heart skip, leaving an everlasting memory.
The savoir-faire of Les Parfums Louis Vuitton:
Master perfumer Jacques Cavallier Belletrud, a native of Grasse, the birthplace of both perfume and leather craftsmanship, spent months travelling the world in search of inspiration. Breathing the fragrance of exotic places and rare materials, he created Les Parfums Louis Vuitton: a journey of emotions.
Les Parfums Louis Vuitton: available from September 2016.Perfume