Heritage

Louis Vuitton is proud to support Rugby World Cup 2015, starting on September 18th, in London’s Twickenham stadium. The special order case will appear on October 31st, the day of the final, which will mark Louis Vuitton’s debut in the world of Rugby.

The special order for Rugby World Cup perpetuates Louis Vuitton's long tradition of creating elegant and ingenious cases for travelers to transport their most precious belongings.

Handmade in Louis Vuitton's historic Asnières workshop near Paris, the case has been meticulously designed to accommodate the celebrated Trophy, which will be presented to the winning captain at the final on October 31st. Covered in Louis Vuitton's iconic Monogram canvas, the travel case is fitted with the company's signature brass lock and corners.

The workshop also crafted the trunk that holds the world's oldest sporting trophy, the famous silver ewer of the America's Cup, which dates back to 1851. More recently, Louis Vuitton specially designed the trophy case for the 2014 FIFA World Cup Trophy.

Barely five years after founding his House, Louis Vuitton began to outgrow his Parisian headquarters. In 1859, he relocated the new workshops to Asnières, a village a few kilometres northwest of Paris.

These new ateliers were built in the ethereal Eiffel style, combining glass and steel. The exceptional savoir-faire of the Asnières artisans is such that, even today, key pieces are created here: rigid trunks, designs in rare or exotic leathers, special orders.

Revealing the intimate aspects of Louis Vuitton’s history, highlighting its ties with the ateliers, underlining the presence of the Louis Vuitton universe… These were some of the challenges that curator Judith Clark sought to tackle in the new creative, playful and timeless space she so vividly imagined.

View more on the Asnières atelier and its Galerie here.

Louis Vuitton and the America’s Cup enjoy one of the longest partnerships in the world of sports (since 1983). For this 35th edition, the French Maison is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs, as well as the presenting partner of the America’s Cup Match.

Six teams have so far taken up the challenge of racing for the next America’s Cup. The defending champion is Oracle Team USA. The challengers are Emirates Team New Zealand, Artemis Racing (SWE), Ben Ainslie Racing (GBR), SoftBank Team Japan (JPN) and Team France.

For Louis Vuitton, this partnership represents more than simply supporting a great sporting event, it also reflects the trailblazing spirit that has characterized Louis Vuitton from its beginnings and still holds true today.

The new Louis Vuitton store showcases a complete offer of women’s and men’s ready-to-wear, leather goods, shoes, and accessories. These products show Louis Vuitton’s commitment to the finest craftsmanship, technical and stylistic inventiveness, using the highest quality materials and paying utmost attention to finishing touches.

Since 1854, Louis Vuitton has offered made-to-order and personalization services to its clients. Linked to the Maison’s tradition of excellence in high quality leather craftsmanship is the foundation for its newly enhanced bespoke offer. Staying true to its tradition of offering private and personalized services, an in-house concierge will cater to clients’ requests allowing them to cultivate their relationship with the Maison according to personal interests and points of view.

And for the first time in France, Louis Vuitton will also offer the possibility for clients to organize exclusive dinners inside a private ‘Apartment’ located above the store. The ‘Apartment’, composed of two salons and a reception area, will be available upon request.

More info on the store here.