LV NOW

By way of this visual prelude, the Maison Louis Vuitton unveils a first hint of the upcoming campaign: “Beyond Perfume”.

Les Parfums Louis Vuitton: available from September 2016.

The Maison Louis Vuitton unveils its creative atelier in the heart of Grasse, an emblematic domain.
One need only pass through the wrought iron gates of the property - Les Fontaines Parfumées - to immediately forget the cars racing up and down the Route Napoleon. Suddenly, you feel the cool shade of majestic trees along the main avenue. You can already hear the flow of La Foux, Grasse’s historical spring, as it courses through small stone channels, past the fountain and down to the old mill below.
A little farther on, one arrives at the main building with its beautiful terrace named Les Fontaines Parfumées, or “the scented fountains”. This property has an actual perfume fountain installed in the rotunda since the 1920s where visitors would come to fill their bottles directly.
This estate is now the cornerstone of Louis Vuitton perfumes and will serve as an olfactory creative center for LVMH.

Les Parfums Louis Vuitton: available from September 2016.

Discover les Parfums Louis Vuitton.

Named Maître Parfumeur of Louis Vuitton in 2012, Jacques Cavallier Belletrud traveled the world for four years to perfect the first collection of Louis Vuitton perfumes.
As a schoolboy in Grasse, Jacques Cavallier Belletrud would walk by an imposing portal. He had no idea what sat behind the wrought iron gates that so intrigued him. Little could he have imagined that in 2016 this very place would become his creative workshop.
At the age of eight, Jacques Cavallier Belletrud went to his father, a perfumer, and told him he wanted to follow in his footsteps. He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas. The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers. At 18, he created his first formula — but his father reminded him that becoming a perfumer takes much more than mixing a few scents together...

Les Parfums Louis Vuitton: available from September 2016.

The Autumn-Winter 2016 campaign once again featuring actor and director Xavier Dolan, introduces the new Monogram Eclipse and Illusion canvas, as well as the iconic Taurillon Leather. An invitation to travel, the collection offers a selection of bags, ready-to-wear, accessories and shoes for a modern and casual silhouette.

The full collection is available in store.

Lightweight, strong and resistant, the Louis Vuitton New Rolling Luggage offers an important interior packing space thanks to an increased volume of 15% compared to a similar sized trunk with the traditional internal mounted cane.

Additional innovations include a new transversal side hinge allowing a 180 degree opening, an ultra-slim aluminum 3-digit combination zip-pull lock system and four miniature wheels, engineered to be as silent as possible, and ensuring 360 degree movement with smooth and stable manoeuvring.

View more information here.