LV NOW

The combinations are endless... Now Yours is a new Louis Vuitton service that allows you to customize your Run Away sneakers with a selection of colors, materials, and stripes. Add your initials for an extra personalized touch. Each pair will be a unique creation. Thirteen customizable zones with nine colors, three materials, and two metallic finishes. With optional Monogram or Damier, printed or the more discreet hot stamped initials, Louis Vuitton's traditional codes are at your disposal and bring the Maison's long history of personalization to footwear for the first time.

Visit select Louis Vuitton stores to create your own Run Away sneaker:

New York Fifth Avenue
Beverly Hills Rodeo Drive
Costa Mesa South Coast Plaza
Paris Maison Champs-Élysées
London New Bond Street
Milano Via Montenapoleone
Copenhague
Dubai Mall Level
Beijing Shin Kong Men
Shanghai Plaza 66
Guangzhou Tianhe
Hong Kong 5 Canton Road
Hong Kong Pacific Place
Singapore Marina Bay
Seoul Shinsegae Kangnam Men
Seoul Shinsegae Main Men
Tokyo Omotesando
Tokyo Matsuya Ginza
Osaka Shinsaibashi
Sydney George Street

DISCOVER THE CAMPAIGN

With an established catalogue of 30 cities, in both print and digital version, the LOUIS VUITTON CITY GUIDE has established itself as the indispensable companion to the discerning traveler.

A unique trailblazer highlighting the latest trends, each guide speaks as readily to flâneurs as to business travelers, or even local residents.

Since 1998, Louis Vuitton has instilled its nomadic nature into its City Guides and proposed a selection that is as specialized as it is individual.

Completely updated, Paris is enriched this year with new addresses, following in the wake of Bangkok, Chicago, Istanbul, Los Angeles, Madrid, Miami, Paris, Rio de Janeiro, Rome, Shanghai and Venice.

This year, discover a new city in the catalog: Madrid!

The digital version of the Paris City Guide is available on the App Store. And from November 15, 2018 to February 1, 2019 the digital version of the Shanghai City Guide will be available on the App Store.

Discover the City Guide universe
Download from the App Store

The driving theme behind the Journées Particulières was to enable more visitors to discover the inner workings of our, often secular, continually innovative Houses which form part of our heritage. The 4th edition focused on experiences, interaction and encounters. Each venue offered a unique and original tour, designed by the host House.

In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations were opened to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

Photographs in order of appearance: Les Fontaines Parfumées (x3), Fiesso d'Artico (x2), Asnières (x2), and Ducey Workshop (x1).

Learn more about the event here: https://www.lvmh.com/lesjourneesparticulieres/

In 1924, Louis Vuitton made a trunk for the French gallerist René Gimpel, enabling him to travel worldwide and present works of art to his clients. Since then, the Maison has been entrusted by clients around the world to transport their art and supplies, creating cases that protect and transport their belongings in the most optimal conditions. In continuing with this heritage, the Rijksmuseum entrusted Louis Vuitton to create a special-order trunk to transport the masterpiece The Milkmaid by Johannes Vermeer during its voyage from Amsterdam to Japan.

The trunk, handcrafted in Louis Vuitton’s historic workshops in Asnières, France, has been meticulously produced to house the painting. Adorned in the iconic Monogram canvas and the signature brass corners and lock, the trunk features personalized hand-painted stripes along with a yellow colored interior evoking the main colors of the masterpiece.

Since its founding, Louis Vuitton has been the master-packer for some of the most precious objects in the world. This year, true to its passion for creation and strong support of the arts, the Maison has teamed up with the Rijksmuseum in Amsterdam to transport one of the museum's most important pieces: Johannes Vermeer’s "The Milkmaid". On the occasion of the exhibition “Making the Difference: Vermeer and Dutch Art” at the Ueno Royal Museum in Tokyo, the world renowned masterpiece traveled in a bespoke Louis Vuitton trunk from its home in the Netherlands to Japan.

The Milkmaid, sometimes called The Kitchen Maid, is an oil-on-canvas painting of a “milkmaid“ pouring milk, entirely absorbed in her work. Except for the stream of milk, everything else is still. Vermeer took this simple everyday activity and made it the subject of an impressive painting – the woman stands like a statue in the brightly lit room. Johannes Vermeer’s paintings are considered among some of the most precious artworks in the world, and are kept in the world’s finest museums. Being entrusted with the masterpiece's safe transport across the world is an honor and testament of Louis Vuitton's heritage of quality craftsmanship.