Virgil Abloh presents his next Louis Vuitton collection on Wednesday, July 7th at 6:00 am ET.
Wearing pieces from the Fall-Winter 2021 collection, Korean pop icons and House Ambassadors, BTS, join Louis Vuitton at Art Bunker B39, an art and culture space just outside of Seoul, for Virgil Abloh’s latest fashion show.
Up-close with BTS
Previously an industrial building, Bucheon Art Bunker B39 was refurbished in 2018 to become an art and culture space while preserving its history and exceptional architecture at the same time. Featuring unfinished walls and high ceilings, the 5-story building hosts a 39-meter tall bunker, where the Men’s Fall-Winter 2021 Collection was unveiled.
Throughout the collection, garments, accessories, motifs, and techniques play on themes of illusion replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Aiming to redefine how our minds identify archetypical wardrobes which are tied to societal presumptions, the collection re-appropriates the normal through extreme elevation.