The Men's Spring-Summer 2020 Precollection Campaign
For the Pre-Collection Spring-Summer 2020 Campaign, Virgil Abloh chose to focus on the collective energy of today’s youth as it is currently lived in this film directed by Umi.
The Film
Unconscious of one’s age. Each season, Virgil Abloh explores the developmental stages that form a man’s identity and wardrobe. For the Pre-Collection Spring-Summer 2020 Campaign, he chose to focus on the collective energy of today’s youth as it is currently lived in this film directed by Ummmi.
The Campaign
Depicting daily reality and the mundane, photographers Arianna Arcara and Claudio Majorana capture the fleeting moments that create future memories for a group of friends on the edge of manhood.
Monogram Padded Light Blouson
$3,200.00
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Inside Out Roll Neck Cashmere
$1,260.00
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Cigaret Pants
$1,090.00
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Reversible Leather Nylon Jacket
$4,550.00
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Monogram Embossed Utility Jacket
$9,350.00
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Louis Vuitton Staples Edition COTTON CHINO
$810.00
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The Collection
Monogram Padded Light Blouson
$3,200.00
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Inside Out Roll Neck Cashmere
$1,260.00
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Cigaret Pants
$1,090.00
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Reversible Leather Nylon Jacket
$4,550.00
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Inside Out Cashmere Pants
$1,660.00
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Empreinte Bangle, White Gold
$8,550.00
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Empreinte Ring, White Gold
$2,230.00
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