Fashion - Campaigns 10/28

Louis Vuitton x NIGO®

For Pre-Spring 2022, Louis Vuitton continues the creative conversation between Virgil Abloh and NIGO® with the launch of the second LV2 collection.

The Film

United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of NIGO®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.

The Campaign

Informed by NIGO®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costumes are observed through a decidedly formalized lens, consistently imbuing the casual with a heightened elegance.