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Fashion - Campaigns 02/11

Zoooom with Friends in AR

As part of the “Walk in the Park” series, the Men’s fashion events taking place in January in Paris, the Louis Vuitton App allows the public to interact with Virgil Abloh’s visual world.

Conceived for the Spring-Summer 2021collection presented in Shanghai and Tokyo, the crazy characters known as Zoooom with friends were visualized by Virgil Abloh as symbols of the diversity and positivity embodied by himself and his friends when they descended upon Paris during the week of his first show for Louis Vuitton. Strengthening the community spirit that exists around the Maison’s menswear universe, this interactive offering encourages the public to take part in the ongoing dialogue between Virgil Abloh and his audience.


Visitors to Louis Vuitton’s Maison on Place Vendôme are invited to experience the façade of the store through a filter on the Louis Vuitton app. Here, the colorful Zoooom with friends come to life and take over the building, digitally animating the façade through the screen of a smartphone.

Jam Session

Wherever you are, trigger different animations and photographic content alongside the playful cartoon characters through advanced facial tracking from within the Louis Vuitton App.