Towards a Dream

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. For this year’s campaign, the Maison’s core values come alive in a far-reaching journey to dreamlike settings around the globe. Captured by Viviane Sassen, the images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility.


Wonders of both man and nature, Jordan’s archeological site of Petra and the desert valley of Wadi Rum becomes a playground of discovery for local schoolchildren. Among age-old monuments and striking scenery, excavated architecture and sweeping vistas, they follow wherever their imagination leads.


Rich in ancient history, the Greek island of Milos beckons to a group of children, inviting them to play among its stark shores and pristine waters. With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom.

Inspired by the power of dreams, Photographer Viviane Sassen embarks on a far-reaching journey where imagination takes flight between past, present and future. After Greece and Jordan, she will continue on to France in this ongoing invitation to travel within.