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Fashion - Bags 02/01

The new Alma campaign

Louis Vuitton presents the Alma BB in a rainbow of eye-popping colors for Spring.

The Film

A fresh and contemporary take on the iconic Alma bag, Louis Vuitton introduces the Alma BB in five vibrant colors presented by Rianne Von Rompaey, Sacha Quenby, Sora Choi and Vittoria Ceretti. The bag is embellished with an embroidered jacquard strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other.

The Campaign

Photographed and directed by Steven Meisel, the campaign images bring the Alma BB’s bright and vivid colors to life, showing off the bag’s youthful and energetic attitude. The bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA.

Attitude Pump $1,060.00
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Sporty Slim Fit Pants with Ankle Zippers $1,250.00
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Game On Oversized Monogram Cut Out A-Line Dress $3,650.00
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Attitude Pump $1,060.00
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Thin Ribs Turtle Neck $815.00
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Quilted Jersey Skirt $1,370.00
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Game On Oversized Monogram Cut Out A-Line Dress $3,650.00
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Sporty Slim Fit Pants with Ankle Zippers $1,250.00
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Attitude Pump $1,060.00
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Lingerie-Inspired Cropped Tank Top $900.00
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Sporty Slim Fit Pants with Ankle Zippers $1,250.00
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The Selection