Men’s Spring-Summer 2023 Collection
Men’s Spring-Summer 2023
The film
Louis Vuitton presents the Spring-Summer 2023 campaign shot in the Tecisa desert in Spain.
The campaign
Taking inspiration from DNA’s shape of a double helix, the Men’s Spring-Summer 2023 campaign celebrates the link that unites us and emboldens the next generation of new creatives. This union is symbolized through the uninhibited imagination of children, made up of dreams and games, and by the movement of lines and curves as a road to global creative possibilities.
Evoking the decor of Louis Vuitton’s ancestral home in Asnières where thistles often appear in bouquets, a selection of pieces in the Men’s Spring-Summer 2023 Collection take on the prickly flower motif.
Celebrating the savoir-faire of the Maison’s expert ateliers, the collection reflects on the playful instruments of our childhood, incorporating building blocks and toolbox elements as adornments on garments and accessories.
Reminiscent of the Men’s Spring-Summer 2023 fashion show at the Louvre, the campaign evokes a yellow-brick road for the imagination as a path for the mind where childlike fantasies come to life.
Paying tribute to the collection’s symbols of childhood, paper planes are crafted in origami and adorned on formal suits.
Giving off a springtime vibe in pastel lilac, a selection of pieces showcase elongated, romantic silhouettes with draped and sculpted jackets.
A nod to French impressionism, flower field motifs materialize on dégradé tapestry chenille coats and puffer jackets, embroidery on draped pajamas, and transforms the LV logo using a Shibori tie-dye technique.
A showcase of Louis Vuitton’s technological ingenuity, SpeakerMan backpacks are composed of genuine and 3D-printed loudspeakers, portraying the togetherness of sound and the harmonious properties of speaker culture.
