The Spirit of Travel

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Celebrating the House’s pioneering spirit, the Spirit of Travel campaign showcases China's diverse and captivating landscapes through the lens of American photographer Alec Soth – an invitation to explore the country's hidden gems, accompanied by Louis Vuitton’s iconic trunks and signature luggage.

GUILIN

The journey begins along the legendary Lijiang River in Guilin, capturing the contemplative essence of travel through an immersive exploration of the Southern region’s panoramic lake and mountain scenery.

DATONG

Journeying eastward, the House presents its iconic Speedy and Steamer bags within the unique architecture of the Xuankong Hanging Temple in Datong — a tribute to timeless craftsmanship perched against the cliffside.

ZHANGJIAJIE

Celebrating the House's visionary spirit, L’Âme du Voyage campaign shines a light on China’s diverse and captivating landscapes through the lens of American photographer Alec Soth — an invitation to discover the country’s hidden gems, punctuated by Louis Vuitton’s iconic trunks and travel pieces.