Louis Vuitton VIA US
About Web3
What is the blockchain?
The blockchain is a digital ledger that enables secure & transparent records of transactions & creator data, and tracks the ownership of digital assets.
What is web3?
The word web3 comes from the evolution of Internet:
- Web 1 was the internet of the ninetys, it was the Internet of Information where you could only read content.
- Web 2 came around the 2000s, with the arrival of social networks and ecommerce where we became able to create and consume content but also communicate using text, video and sound.
- Web 3 brings in the ability to create digital assets, ensure and track their ownership, and to monetize them. It has emerged as the new Internet model in the 2020s. These new use cases function on a technology called the blockchain technology.
What is a digital collectible?
Digital collectibles are NFTs (non-fungible token). Their creator, value and owner are tracked via smart contracts recorded on the blockchain.
The VIA Treasure Trunk is soul-bound and it is a non-transferable token. The purchase of the VIA Treasure Trunk is necessary to enter the VIA community that will grant you the possibility to purchase upcoming digital collectibles.
However, the future digital collectibles which the VIA Treasure Trunk gives access to purchase will be transferable.
How do I receive a collectible on my wallet?
A wallet is associated to a unique address. When you buy a collectible during a public sale or on the secondary market, the collectible is sent to the wallet via this unique address. Sending/transferring a collectible from one wallet to another works with the same process.
What does "mint" mean?
Minting a VIA Treasure Trunk or a Digital Collectible means converting digital data into crypto collections or digital assets recorded on the blockchain. The digital products or files will be stored in a distributed ledger or decentralized database and cannot be edited, modified, or deleted.
What is a smart contract?
Smart contracts are contracts which rely on blockchain technology (often Ethereum) to guarantee their integrity and inviolability. What makes such a contract smart is its ability to automatically execute predefined instructions. Here, it is no longer the law that guarantees the validity of transactions, but the computer code: if the contractual obligations are fulfilled in the terms established upstream, the code is executed and the transaction is carried out without going through an intermediary (by example, the transfer of an asset).
About the VIA program
What is VIA?
VIA is Louis Vuitton's new voyage of creation with Web3, where the physical and digital are seamlessly woven into one material for the Maison and valued VIA community to create and dream with, and to craft the exceptional with. Through VIA, you belong to an insider community of the Maison that will grant you the possibility to purchase digital keys that will unlock digital collectibles revealing new and unseen creations, twinned with physical counterparts. VIA unlocks a new form of travel and a renewed sense of wonder for the Maison and its clients.
What is the VIA Treasure Trunk?
The VIA Treasure Trunk is the gateway to VIA. Soul-bound (i.e. nontransferable and non-fungible token), the VIA Treasure Trunk acts as a portal into the world of Louis Vuitton, revealing new, limited products through immersive drops which will be launched at regular intervals.
A trunk designed for those who seek to travel through new dreams and new realities, purchase and collect unique creations along the way, uniquely close to Louis Vuitton. Indeed, the VIA Treasure Trunk will grant you the possibility to purchase exclusive products, whether digital or phygital (meaning digital collectibles with possibility to claim its physical twin), and will also give you access to privileged experiences. Louis Vuitton will endeavor to propose 2 to 3 drops per year for 3 years from the creation of the Louis Vuitton VIA program.
Can I resell my VIA Treasure Trunk?
No, your VIA Treasure Trunk is a soul-bound token which is non-transferrable. After acquiring a trunk, it is connected to your identity and cannot be sold or transferred to another person.
VIA Digital Collectibles
Where do I purchase the VIA digital collectibles?
The initial purchase of the VIA digital collectibles is exclusively made through louisvuitton.com, and reserved to VIA Treasure Trunk owners. Please double check the URL before connecting your wallet and making a purchase. Failure to follow these instructions could lead to loss of funds.
As the VIA digital collectibles can be resold (except for the VIA Treasure Trunk, which is a non-transferrable soul-bound token), it will be possible for secondhand buyers to purchase it on decentralized NFT buying and selling platforms. Please note that Louis Vuitton cannot be held responsible for the prices charged on these platforms, nor for the purchase conditions set-up by the sellers.
How many VIA digital collectibles are for sale during each drop?
The VIA digital collectibles are only accessible to the VIA Treasure Trunk owners. Each of them may purchase only one digital collectible per drop.
What are the conditions to purchase a VIA digital collectible on louisvuitton.com?
To purchase the VIA Digital Collectibles on louisvuitton.com, you must own the VIA Treasure Trunk.
Please ensure that the wallet connected on your MyLV account is the one that holds the VIA Treasure Trunk. Otherwise, you won't be able to buy the VIA Digital Collectibles.
What payment methods are available to purchase the VIA digital collectibles?
For the sale of VIA Digital Collectibles, Louis Vuitton accepts the following methods of payment: credit card (Visa, Mastercard, American Express and Discover), PayPal or Apple Pay.
How to ensure my purchase will go through?
There are a few elements to check to ensure your purchase is accepted. First, the delivery address must be in the country of the website version used. Then:
If you pay by credit card:
- Please make sure to contact your bank to authorize the high value transaction before attempting payment, to avoid a decline from the bank
- Use a card issued in the USA or in Canada.
On which wallet will I receive my VIA digital collectibles?
Your VIA Digital Collectibles will be available on the same wallet on which you hold your VIA Treasure Trunk.
Can I purchase several VIA digital collectibles during a same drop?
Each customer may purchase only one VIA Digital Collectible per drop.
Can I return or exchange the VIA digital collectibles?
Sales of VIA Digital Collectibles are final. They cannot be returned nor refunded except in France, UK and Germany where
you have a legal right to change your mind within fourteen (14) days from the date of your order of the VIA Digital Collectible. You may call our Client Service team at +1.866.VUITTON.
What does "claiming the physical twin" means?
Owning a VIA Digital Collectible entitles you to claim its physical twin. It means that, if you ask for it, Louis Vuitton will provide you with the physical twin associated to your VIA Digital Collectible. The process is not automatic; Louis Vuitton will contact you once the claim is available, and you will have to fill a form in your MyLV account to validate your request.
How do I claim the physical twin of my VIA Digital Collectibles?
If you bought a VIA Digital Collectible from louisvuitton.com directly, and didn't resell it, you will be contacted in the upcoming months once its physical twin is available for claim.
If you bought a VIA Digital Collectible on the secondary market, please make sure to join our Discord channel as we communicate on all the updates about the VIA project, including the opening of the claiming period.
Which wallets can be used to claim the physical twin of my VIA digital collectibles?
Only wallets which support Ethereum blockchain are supported. Please note that Coinbase Wallet is only compatible on desktop.
Are there any restrictions concerning the shipping of my VIA physical twins?
The VIA physical twins may be shipped only to the following countries/regions where Louis Vuitton has a e-commerce website : USA, Brazil, Canada, Mexico, Belgium, Denmark, Germany, Spain, Finland, France, Ireland, Italy, Luxembourg, Monaco, Netherlands, Austria, Sweden, United Kingdom, Japan, South Korea, Hong Kong SAR, Singapore, Malaysia, Taiwan, Thailand, Australia, New Zealand, United Arab Emirates and the Kingdom of Saudi Arabia.
Unfortunately, we do not deliver to addresses outside the above-mentioned countries, care of a hotel, PO Box addresses nor to business premises.
How can I resell my VIA digital collectibles?
You can resell your VIA Digital Collectibles on decentralized NFT buying and selling platforms (except the ones excluded from the Operator Filter Registry’s blocklist). This doesn't apply to the VIA Treasure Trunk, which is a soul-bound token, meaning it is non-transferrable.
Please note that if you resell your VIA digital collectible before claiming its physical twin, you will transfer your digital collectible, and therefore the right to claim the physical twin associated.
Does Louis Vuitton receive royalties for each resale of VIA digital collectibles in secondary marketplaces?
For each resale of VIA Digital Collectibles on the secondary market, Louis Vuitton will receive 10% of the sale amount in royalties. These costs are payable by the seller.
How do I proceed if the wallet on which I hold my VIA collectibles got lost or hacked ?
You are solely responsible for ensuring the security and confidentiality of the private key of your crypto wallet and associated passwords and for the storage and access to your VIA collectibles through your crypto wallet. In case of loss or hack of the wallet that holds your VIA collectibles, please contact us at +1.866.VUITTON.
The VIA Speedy P9
What is the VIA Speedy P9?
The VIA Speedy P9 is the first digital collectible reserved to valued members of the VIA community (VIA Treasure Trunk owners) revealed on Pharrell William’s Men’s Spring Summer 2024 show.
Owning a VIA Speedy P9 entitles you to claim its physical twin, during the claim period starting in November 2023.
What is the VIA Speedy P9 physical twin and how is it designed?
The VIA Speedy P9 physical twin is inspired by the iconic Speedy model, redesigned with high-end materials and details such as: fine leather, shoulder strap, name tag, cloche-clé and much more. Dimensions: 40x25x19.
When will I be able to claim my VIA Speedy P9 physical twin?
You will be able to claim the VIA Speedy P9 physical twin during the redemption period starting in November 2023, which end date will be communicated later by Louis Vuitton.
What happens after I claim my VIA Speedy P9 physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.
VIA Tile Trunk
What is the VIA Tile Trunk?
Louis Vuitton is pleased to introduce the second digital collectible to valued members of the VIA community (VIA Treasure Trunk owners): the VIA Tile Trunk, revealed during Nicolas Ghesquière's Women’s Spring Summer 2024 show.
What are the characteristics of the VIA Tile Trunk physical twin?
The VIA Tile Trunk physical twin has the following characteristics:
- 3D Damier cube minaudière
- Inspiration from the hardsided key features
- S-lock
- Historical rivets
- Metallic corners
- Rigid wooden structure and lambskin interior leather
- Stylish exterior shiny lacquered calfskin leather
- Dimensions: L 8.5 x H 8.5 x W 8.5 cm / L 3.3 x H 3.3 x W 3.3 inches"
When will I be able to claim my VIA Tile Trunk physical twin?
You will be able to claim the VIA Tile Trunk physical twin during the redemption period starting in February 2024, which end date will be communicated later by Louis Vuitton.
What happens after I claim my VIA Tile Trunk physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.
The VIA Varsity Blouson
What is the VIA Varsity Blouson?
The full leather VIA Varsity Blouson is the very first digital collectible creation from Pharrell Williams’ Ready-To-Wear collections. This exceptional piece is directly taken from the FW24 Runway showcased at the Jardin d’Acclimatation.
What are the characteristics of the VIA Varsity Blouson physical twin?
The VIA Varsity Blouson is an iconic shape of Louis Vuitton Men’s wardrobe. Typically crafted from a blend of 2 distinct materials, this exclusive Varsity has a suede leather body constrating with grained supple leather sleeves.
Inspired by the untold story of the cowboy, this sophisticated varsity showcases hand-made leather bands intertwined to form LV signatures adorning both the front and back. This lacing technique extends around the shoulders and cuffs evoking the spirit of the Wild West.
- Relaxed fit
- Hand-made leather bands intertwined to form LV signatures adorning both the front and back such as: LV signature on the chest and LOUIS VUITTON SINCE 1854 at the back.
- Suede leather body
- Grained supple leather sleeves
- Leather lacing details around shoulders and cuffs
- Mother of pearl effect snap button closure
- Piped pocket in tonal suede leather
- Striped knitted ribbed collar, cuffs and bottom hem
- 100% Calfskin
- Made in Italy
How do I choose the size of my VIA Varsity Blouson?
The physical twin of the VIA Varsity Blouson is Made-To-Order. Following the acquisition of your digital collectible, the sizing will have to be confirmed with your dedicated Client Advisor to make sure we produce the perfect fit for you.
Some measurement guidelines are available on the purchase page to help you find the right fit. You can also contact your Advisor for further guidance.
Please note that returns & exchanges are not allowed for Made-to-Order products.
When will I be able to claim my VIA Varsity Blouson physical twin?
You will be able to claim the VIA Varsity Blouson physical twin during the redemption period starting in November 2024, which end date will be communicated later by Louis Vuitton.
What happens after I claim my VIA Varsity Blouson physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.
The VIA LV Trainer
What is the VIA LV Trainer ?
To echo the great success of Speedy P9 bags, Pharrell requested to create an LV Trainer that reflects the codes of this it bag : ultra soft and luxurious.
SS25 collection is therefore introducing the interpretation of Speedy P9 on Shoes. Using the same high-end ultra soft leather, the shoe showcases a great savoir-faire construction as all the reinforcements inside the shoe have been removed and as the sole has been reworked to make a sneaker extremely comfortable, light and soft.
This beautiful Orange colorway has been developed exclusively for Louis Vuitton VIA experience.
What are the characteristics of the VIA LV Trainer?
- Monogram printed soft leather upper
- Rubber outsole
- Monogram signature allover on the upper
- Louis Vuitton script signature on the side
- LV logo on the tongue and side
- VIA signature on the back
- Monogram flowers on the outsole
- 7 hours of stitching for one pair
- Made in Italy
What is the timeframe for the VIA LV Trainer drop?
The VIA LV Trainer sale will be open from September 2024 to December 2024.
Can I buy 2 pairs of VIA LV Trainers?
Yes, for this drop each VIA holder can purchase 2 pairs of VIA LV Trainer. If you wish to purchase 2 pairs, the purchase will have to be done separately - one after the other.
How do I choose the size of my VIA LV Trainer?
The VIA LV Trainer is available from size 1.5 to 16 (UK sizes). This wide range of sizes enables us to cover the majority of men's and women's sizes. A size guide is available on the product page.
After the purchase, please reach out to your personal Advisor to communicate the size you want for your VIA LV Trainer. Please note that all sizes must be communicated before January 6th, 2025, date at which the production will be launched.
When will I be able to claim my VIA LV Trainer physical twin?
You will be able to claim the VIA LV Trainer physical twin during the redemption period starting in April 2025, which end date will be communicated later by Louis Vuitton.
If I purchase 2 pairs of VIA LV Trainers, do I have to claim both at the same time?
The claim process must be done for each item separately, meaning that you can claim one of the products first, and then the other, if you wish to. In that case, please note that the delivery for both pieces will be done separately.
What happens after I claim my VIA LV Trainer physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.
The VIA Vivienne
What is the VIA Vivienne ?
Through the clouds, a Monogram Flower manifests to unveil a compass, pointing the way for a new VIA journey with the newest collectible from the Maison — taking flight through space and time. Embodying the Maison's celebrated spirit of travel, the explorer beckons voyage to new horizons, adorned with adventure-ready accessories.
What are the characteristics of the VIA Vivienne ?
- Dimensions: 37H x 10W x 28L cm.
- Material: Cherry wood, leather, coated canvas, and brass.
- Corolla: Silver & White canvas, similar to the one of the VIA Treasure Trunk.
- Arms:Color and leather inspired by the VIA Speedy P9 & VIA Trainer.
- Bag: Iconic Louis Vuitton Christopher backpack designed for the first time and exclusively for the VIA Vivienne.
- Compass: Embodying the VIA Community spirit of exploration and pioneer, designed exclusively for the VIA Vivienne.
- Made in Italy
What is the timeframe for the VIA Vivienne drop?
The VIA Vivienne sale will be open from end of November 2024. Sale end date will be communicated later by Louis Vuitton.
When will I be able to claim my VIA Vivienne physical twin?
You will be able to claim the VIA Vivienne physical twin during the redemption period starting in September 2025, which end date will be communicated later by Louis Vuitton.
What happens after I claim my VIA Vivienne physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.
The VIA Shopper Tote MM
What is the VIA Shopper Tote MM ?
Originally unveiled in Pharrell Williams' debut collection for Louis Vuitton, the Shopper Tote is reimagined exclusively for the VIA community in the spirit of the Men's Spring-Summer 2026 Collection. Practical yet sophisticated, the bold creation is crafted from blue and yellow Damier Woven Leather.
What are the characteristics of the VIA Shopper Tote MM ?
- 40 x 32 x 16 cm / 15.7 x 12.6 x 6.3 inches
- 2 top handles
- Musketon closure
- Cowhide leather
- Woven leather body
- LOUIS VUITTON embroidery on front
- “Marque L.Vuitton Déposée » print on front and back
- One main compartment
- One zipped pocket
- Two inside flat pockets
- Double flat pocket
- Removable shoulder strap
- Strap Drop : 42.0 cm / 16.5 inches
- VIA signature inside
What is the timeframe for the VIA Shopper Tote MM?
The VIA Shopper Tote will be on sale from July 21st, 2025 for 3 months, until October 21st, 2025.
When will I be able to claim my VIA Shopper Tote MM physical twin?
You will be able to claim the VIA Shopper Tote MM physical twin during the redemption period starting in February 2026, which end date will be communicated later by Louis Vuitton.
What happens after I claim my VIA Shopper Tote MM physical twin?
After submitting your claim request on your MyLV account, a Client Advisor will contact you within a few days to arrange the details of your delivery. Please note that you can only claim once, and that the action is irreversible.